On Friday, February 13, 2026, we will host the 26th NBA All-Star Technology Summit in Los Angeles. The event will bring together a unique, invitation-only group to explore the trends and innovations in sports, media and technology.

The Summit will feature a conversation with:

Barack Obama
44th President
United States of America
Bob Costas
Hall of Fame Broadcaster

Panels with other industry leaders will cover:

The AI Game Changer: How Technology is Transforming Basketball and Beyond 

Artificial intelligence is reimagining how we live, work, consume, connect – and even how we cheer on our favorite teams. From immersive new experiences to personalized content, leading AI experts will discuss ways to leverage this revolutionary tech to bring audiences closer to the action – in sports and all across society. 

The New Content Playbook: Rewriting the Rules of Audience Connection 

From the arena to the screen, breakthrough technology is transforming how great stories are created — with the most significant disruptions still ahead. In this conversation, leaders across media, sports and culture will explore what’s next for the entertainment industry, how to truly engage today’s audiences, and why sports content will be central to the next era of storytelling. 

Prediction Markets: The Impact on Sports and Beyond 

The surge of interest in prediction markets has disrupted the sports betting landscape, offering new ways to engage with the games we love. While these platforms have the potential to enhance the fan experience, they also present new risks to the integrity of competition. Hear industry leaders talk about the opportunities, the pitfalls, and the yet-unknowns of this quickly evolving space and the impact it could have both within sports and beyond. 

Full Stream Ahead: Exploring the Streaming Innovations Revolutionizing Sports 

As change and consolidation shake up the media landscape, basketball fans have never had more ways to consume the game. This panel will explore how streamers are driving the latest industry trends, developing exciting new ways to present the game, and delivering content that fans crave. 

Winning Over Gen Z: Reaching the Generation Shaping the Future of Fandom 

Gen Z is a sweeping social and economic force, driving everything from runway styles and consumer trends to media diets and pop culture. As their tastes continue to shape the digital landscape, this session will dive into the ways content creators and brands are not just engaging but activating the next generation of basketball fans.