FRIDAY, FEBRUARY 13
8:30 a.m. – 9:30 a.m.
Registration / Breakfast Buffet
9:30 a.m. – 9:45 a.m.
Opening Remarks
Adam Silver
Welcome
Ahmad Rashad
9:45 a.m. – 10:25 a.m.
Panel I: The AI Game Changer: How Technology is Transforming Basketball and Beyond
Moderator:
Andrew Ross Sorkin
Founder & Editor, DealBook; Columnist, The New York Times; Co-Anchor, Squawk Box, CNBC
Panelists
Steve Ballmer
Chairman, LA Clippers
Matt Garman
Chief Executive Officer, Amazon Web Services
Fidji Simo
Chief Executive Officer, Applications, OpenAI
Description
Artificial intelligence is reimagining how we live, work, consume, connect – and even how we cheer on our favorite teams. From immersive new experiences to personalized content, leading AI experts will discuss ways to leverage this revolutionary tech to bring audiences closer to the action – in sports and all across society.
10:25 a.m. – 10:35 a.m.
Break
10:35 a.m. – 11:15 a.m.
Panel II: The New Content Playbook: Rewriting the Rules of Audience Connection
Moderator:
Becky Quick
Co-Anchor, Squawk Box, CNBC
Panelists
David Blyth Hill
President, Hilly, Inc.
Andre Iguodala
Executive Director, National Basketball Players Association
Candace Parker
Analyst, NBA on Prime
Steve Stoute
Founder & Chief Executive Officer, UnitedMasters + Translation
Hiroki Totoki
President & Chief Executive Officer, Sony Group Corporation
Description
From the arena to the screen, breakthrough technology is transforming how great stories are created — with the most significant disruptions still ahead. In this conversation, leaders across media, sports and culture will explore what’s next for the entertainment industry, how to truly engage today’s audiences, and why sports content will be central to the next era of storytelling.
11:15 a.m. – 11:25 a.m.
Break
11:25 a.m. – 12:05 p.m.
Panel III: Prediction Markets: The Impact on Sports and Beyond
Moderator:
Stephanie Ruhle
Host, MS NOW’s The 11th Hour with Stephanie Ruhle; MS NOW Senior Business Analyst
Panelists
Shayne Coplan
Founder & Chief Executive Officer, Polymarket
Bill Hornbuckle
Chief Executive Officer & President, MGM Resorts International
Amy Howe
Chief Executive Officer, FanDuel Group
Carsten Koerl
Founder & Chief Executive Officer, Sportradar
Paul Liberman
Co-Founder & President, Operations, DraftKings
Luana Lopes Lara
Chief Operating Officer, Kalshi
Tarek Mansour
Chief Executive Officer, Kalshi
Description
The surge of interest in prediction markets has disrupted the sports betting landscape, offering new ways to engage with the games we love. While these platforms have the potential to enhance the fan experience, they also present new risks to the integrity of competition. Hear industry leaders talk about the opportunities, the pitfalls, and the yet-unknowns of this quickly evolving space and the impact it could have both within sports and beyond.
12:05 p.m. – 12:15 p.m.
Break
12:15 p.m. – 12:55 p.m.
Panel IV: Full Stream Ahead: Exploring the Streaming Innovations Revolutionizing Sports
Moderator:
Julia Boorstin
Senior Media & Tech Correspondent, CNBC
Panelists
Bela Bajaria
Chief Content Officer, Netflix
Mary Ellen Coe
Chief Business Officer, YouTube
Rick Cordella
President, NBC Sports
Mike Hopkins
Head, Prime Video & Amazon MGM Studios, Amazon
Jimmy Pitaro
Chairman, ESPN
Shay Segev
Chief Executive Officer, DAZN Group
Description
As change and consolidation shake up the media landscape, basketball fans have never had more ways to consume the game. This panel will explore how streamers are driving the latest industry trends, developing exciting new ways to present the game, and delivering content that fans crave.
12:55 p.m. – 1:05 p.m.
Break
1:05 p.m. – 1:45 p.m.
Panel V: Winning Over Gen Z: Reaching the Generation Shaping the Future of Fandom
Moderator:
Willie Geist
Host, NBC News’ Sunday TODAY; Co-Host, MS NOW’s Morning Joe
Panelists
Deni Avdija
NBA All-Star Player, Portland Trail Blazers
Adam Mosseri
Head, Instagram
Jesse “Jesser” Riedel
Founder, Bucketsquad
Michael Rubin
Founder & Chief Executive Officer, Fanatics
Casey Wasserman
Chairman & Chief Executive Officer, Wasserman; Chairperson & President, LA28 Olympic & Paralympic Games
Description
Gen Z is a sweeping social and economic force, driving everything from runway styles and consumer trends to media diets and pop culture. As their tastes continue to shape the digital landscape, this session will dive into the ways content creators and brands are not just engaging but activating the next generation of basketball fans.
1:45 p.m. – 1:55 p.m.
Break
1:55 p.m. – 2:35 p.m.
Bob Costas in Conversation with President Barack Obama
Moderator:
Bob Costas
Hall of Fame Broadcaster
Featuring:
Barack Obama
44th President, United States of America
2:35 p.m.
Summit Concludes